Bradford S. Purcell defends individuals, public entities, and private companies of all types in civil litigation, particularly legal actions involving catastrophic injury and death. He represents his clients in all phases of the litigation process, developing defense strategies during the claims stage, guiding clients through the discovery process and, most importantly, defending clients all the way to verdict, if necessary. His reputation in the legal community, earned over three decades, of successfully defending clients to verdict facilitates optimal results in all cases.
Gone to verdict as lead trial counsel in federal court and state courts in Illinois, Indiana, and Michigan in cases involving wrongful death, traumatic brain injury, amputation, and catastrophic injuries. During a seven year stretch beginning in November 2011 alone, he went to verdict 10 times in cases that plaintiffs requested an aggregate of over $128,350,000 in damages, achieving a defense verdict in all but two of the trials contesting liability.
Since 1994, Brad has presented more than 75 separate seminars in 17 different states across the country to diverse audiences, including insurance claims representatives, construction safety personnel, police officers, municipal employees, attorneys, and third party administrators.
The topics that he has lectured upon include:
Brad has also authored the following publications:
He was also a contributing author to “Liability Claim Practices,” § 8.34-8.38 (Insurance Institute of America 2001).
Brad is AV-Rated® by Martindale-Hubbell peer-review ratings, the highest recognition of excellence in legal practice and ethics. Brad has also been listed in the A.M. Best Directory of Insurance Attorneys as Client Recommended for more than 10 years.
He earned the “Outstanding Presenter Award” at the national PLRB/LIRB Claims Conference in April 2006.
Brad was featured in the May 1994 issue of Claims Magazine in connection with his work in the field of premises liability law and on “CBS Good Morning” with respect to the effectiveness of surveillance in litigation.
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